Case study
Half a million views for a local workshop, without ads
We turned a neighbourhood workshop into a recognisable face on Instagram: scripted, professionally shot reels published on a steady editorial plan, growing only through organic reach.
- Client
- Reggio Motor Gomme
- Industry
- Tyres, mechanics & auto electrics, Reggio Emilia
- Year
- 2026
- Services
- Content strategy, Organic growth, Scriptwriting, Shooting with professional camera and microphones, Video editing, Publishing, Editorial plan
500K+
views in less than 6 months
- views in 30 days
- 477,995
- accounts reached in 30 days
- 336,503
- of views from non-followers
- 97.9%
- reel views in 30 days
- 474,222
Source: Instagram Insights, 30-day window from 23 August to 21 September 2026.
Challenge
Reach people in and around Reggio Emilia and make the workshop known, without relying on paid advertising.
Objective
Build visibility organically with dynamic content that people want to watch and share, while keeping the workshop and its people at the centre.
Strategy
A dynamic content strategy based on short, hook-driven reels that speak the language of everyday drivers.
Every video written by us: scripts and hooks designed around real situations in the workshop.
Organic distribution only: no paid ads, just consistent publishing and content made for the algorithm and for people.
Execution
Shooting on location with professional camera and microphones.
Editing with dynamic captions and pacing built for short-form.
Publishing managed end to end, following a shared editorial plan.
